Lait D’Homme – Chocolate Milk

Driving up to Finchley

Driving up to Finchley

Driving up the A1000 yesterday and clocked this bus shelter ad.  It looked like Dior or Saint Laurent.  I clicked it and forgot about it till this mornings phone cleanup.  The ad campaign is for a chocolate milk drink.  The guys behind it thought to parody fashion advertising to sell their drink.  A smooth idea however the execution totally lacks bite as the product is lost amongst the unmistakable DNA of a fashion industry poster.

Perhaps these were executed a bit too smartly?

It must be my age as I don’t get the almost hidden strap line either:  The manly chocolate milk for men with added man.  A looser photographic interpretation of the creative direction may have worked better.  Will be interesting to see if their Media buy extends past Bus Shelters and onto the pages of GQ, ARENA etc…My opinion:  5/10.

Check out their other posters at CHI and Partners the agency who nearly pulled this off  here
Check out the project credits at Campaign

Campain Mags Overview of the Lait D'Homme campaign

Campain Mags Overview of the Lait D’Homme campaign

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