Tommy and Me on the Same Page

Great Minds Thinking Alike

Great Minds Thinking Alike

If I had just 1% of Tommy Hilfigers talent (OK Money:-)) I’d be living it large in a mansion house in the Hamptons.  As it is I’ll stick to the bolt hole we’ve fashioned in North London.  Flicking through his SS14 show and clocked a print which proves that great minds do think alike.  (That’s supposing that my mind is great…..wife would debate that point).  Check out Tommys T print with mine below.

I dreamt up the idea of Overbranding for Electric Tees an eco/graphic/girl/street brand I consulted on a while back.  It’s called overbranding as its philosophy is about giving the brand the maximum amount of space on the the product while not interfering with a core fashion led design.  The end result is  products that are individual while at the same time dripping with the brand identity.  This was followed through from the graphics through to product and website.  A key part of the philosophy was that the products would ALL feature the same back print so while the front may change the back would always be the same – neat eh…  Genius??  (Wife would debate that point too!).  

I love how these co-incidents happen in fashion.

Check out Tommys Bright Electric Beech Fest Here
Check out Electric Tees and a bit of my creative direction here  (I’m particularly proud of the Cyborg direction here)

Electric Tees - Asymmetric Stripe

Electric Tees – Asymmetric Stripe

Electric Tees - Asymmetric Stripe

Electric Tees – Asymmetric Stripe

 

 


Monobrow!

Monobrow

Monobrow

Occasionally you come across a photo that stops you in your tracks, picks you up by the scruff of the neck and throws you back 26 years all the way to 1987.  I found this photo today in a dirty old diary at the bottom of an old school bag.  The following years included being held down by a hairdresser mate and his assistant, friends shaving it in my sleep, wife’s consistent eyebrow plucking and the eponymous Jenny Jordan getting her hands on it.

I don’t miss it now but I know that under the skin I am still Monobrow!

 


Rorschach Skull Part 2

Rorschach Skull Part 2

Rorschachs you fold them in half they nearly match up.  They are quite random which really appeals to me.  So much so that I’ve started my own little secret Rorschach archive project.

The Rorschach Skull I talked about here has undergone some development before being shipped out as a graphic for a T.  My Mate Matt did the final running on this one as my drawing and graphic work in general does not get past the ‘good enough for creative direction stage’.  For the last six years I’ve collaborated on graphics with Matt from the Forty Nine Three design studio to produce the final graphics from my creative direction.  This can  sometimes can be vague and  lead to an irritative design process or quite firm where I hold the reigns much tighter.  Rorschach is a case in point where the direction is quite litteral.

Forty Nine Three


How I’m Re-inventing the T

PSFK

PSFK

Speaking to Piers from PSFK who asked me what I’m up to and this is the result:

Read the full article of how I’m reinventing the T-Shirt